drop Poputnikova with Kiev tattooist Helen Poputnikova


A friendly capsule of 6 items is decorated with embroideries with illustrations of running dogs - recognizable silhouettes among Lena's works, and complemented by metal chains. The acquaintance of the brand and Lena happened by chance, and two weeks passed from the discussion of ideas about creating a collaboration to its actual implementation. The drop consists of a small number of items of clothing and accessories: shirts, shorts, T-shirts, crop top, high socks and panama hats.

Photographer: Evgen Zymbalevskyi, Ilmira Pulina
Model: Helen Poputnikova, Daria Ttemryava